Digital Dandy | Content & Brand Marketing Consultant

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Reading List - Three Books to Boost your Business (and your Brain)

Tsundoku (n) buying books and not reading them; letting books pile up on shelves or floors or nightstands.

I long for days when I can devour the knowledge found within the pages of books. One of my favourite treats is to browse a bookstore and allow my heart skip a beat when I'm lured to a title unknown. For years I focused on fiction and then, when our kids came along, I was lucky enough to work in one of Hobart's finest independent booksellers. There I lapped up children's titles and grew a steady library ready to satisfy our growing boys literary needs. There was just one small problem. This growing library started to take over our shelves, the floor and the nightstands. I had indeed fallen victim to Tsundoku. Business books have since taken over Blyton and so, I thought to appease my niggling sense of guilt over this acquired Japanese term, I'm sharing three of my favourite titles currently floating my boat. I would like to continue sharing more in the future. The ten other titles sitting by my bedside are very patiently waiting their turn.

Everybody Writes. Ann Handley. Wiley. ISBN 978-1-118-90555

Who's it for? Anyone who needs to string a sentence together for business (or pleasure). If you're a business owner and you plan on communication, creating content is probably something to invest in. This book gives you great tips and is written in a conversational tone that will have you highlighting and folding corners before you know it.

Secrets of Online Entrepreneurs. Bernadette Schwerdt. Wiley ISBN 987-9-730-320340

Some really valuable advice from leading Australian entrepreneurs who dare to disrupt. From Stephanie Alexander to Daniel Flynn of Thankyou, there are some seriously pertinent nuggets in here whether you're running an online store or market your business online. The section on profiling is particularly interesting if you are planning to build your digital profile or are looking to self audit. 

Rising Strong. Brene Brown. Vermillion. ISBN 978-0-09195-503-8

Fear and failure, two regular visitors to any small business owners table. Here's the book that will help us all embrace and conquer, bringing wisdom and calm back into our lives. So many sticky notes in this one....

If you have read any of these books and would like to share your views, please do by leaving a comment. I have deliberately not linked the books to any online bookshops to support the indo's out there. That's about as renegade as I get....

Thanks for tuning in this week.