I have been lucky enough to work with PR Consultant Romany Brodribb and the Timmins Ray team on Festival of Voices and we often discuss communication, emotional intelligence and the power of connection throughout our work. Timmins Ray Public Relations is a Hobart-based firm specialising in strategic communication, crisis and issues management.

I asked Hobart based digital designer Sarah Crawford of A Lined Design about her thoughts on branding. I got some sweeeet answers, which are all laid out for you below. Take notes, make some memes and quote this young lady cos she's just nailed it.